St. Petersburg/St. Pete Beach

Mazzaro’s Italian Market (St. Petersburg)

Mazzaro’s Italian Market (https://www.mazzarosmarket.com/), located in mainland St. Petersburg, Florida (not on St. Pete Beach) is to me what Walt Disney World is to most people — a land of magic and wonders, an expensive way to have a grand time, and if not the happiest place on Earth, then one of the happiest places in Florida for sure.

The market is huge — not quite as large as a Publix-style supermarket, or even as big as the two-story Eataly in Chicago, but much larger than Orlando’s beloved Stasio’s Italian Deli and Market or even the new D’Amico & Sons Italian Market and Bakery. (Honestly, I enjoy it so much more than the very corporate and bougie Eataly.) It seems to sprawl on forever, with a wine room, a cheese room, a cafe, a gelato area, counters for freshly made sandwiches, deli meats and cheese sliced to order, hot prepared foods, fresh pasta, and this scenic bakery to your left when you enter, where everything is made from scratch, like almost everything else in Mazzaro’s. It is always crowded, so you’ll have to jostle your way through the narrow, mazelike aisles. Midwesterners, prepare to say “Ope!” a lot, while New Yawkers might prefer “Eyyy, I’m walkin’ here!”

Back in 2022, my wife chose this simple cannoli from the bakery, with the crispy-crunchy pastry shell piped full of rich, sweet cream and dipped into crushed pistachios.

This was a gorgeous sfogliatelle, a delicate shell-shaped pastry made of dozens of crispy layers of dough, with cream in the middle (usually a bit lemony), dusted with powdered sugar so it looks more like it came from Miami than St. Petersburg. Luckily, one can get sfogliatelle in Orlando now, at Stasio’s or D’Amico & Sons, but on a rare pilgrimage to Mazzaro’s, you have to try everything you can. One of my favorite food-related activities is “Dare… To Compare!”, and this pastry shell will make you yell “Shell yeah!”

Hilariously, my wife calls sfogliatelle “schmuckatelli.” I could listen to her say that all day.

I don’t even remember what this thing was! Some sort of fruity center, for sure.

Heck, we brought these two sugar-topped beauties home with us last month, and I don’t remember what they were either!

My wife is a sucker for a good New York style black and white cookie, which are more like cake when done right, with the slightest hint of lemon underneath the rich, shiny icing. This one, from our most recent visit last month, was as good as any we’ve gotten from New York bagel shops, bakeries, and delis.

As I said, Mazzaro’s is almost always crowded, but never moreso on Fridays or Saturdays, where everyone feels packed in like a certain tinned fish I love. That may be a reason the store seems so large, because it takes so long to traverse and even longer to take it all in. When you finally make it past the bakery, weaving through equally overwhelmed shoppers experiencing sensory overload in that maze of shelves for non-perishable groceries, you will find yourself faced with a plethora of options for fresh pasta, prepared foods, and deli sandwiches.

Here are just a few of the fresh filled pastas to choose from, which you can order by the pound.

There is a large refrigerated case with more handmade pasta already rationed and weighed in convenient containers.

I’ve never ordered any of the prepared foods because I’m always just passing through, but if you lived locally, you could easily take care of dinner for a single person, a couple, a small family, or even a big party. Yes, for those in the St. Pete area, Mazzaro’s caters as well, and I have to imagine you would be the host with the most or the hostess with the mostest if you brought in their fine fare.

My wife doesn’t share my obsession with Italian subs or sandwiches in general, so on our 2022 trip, she ordered this pair of lobster and seafood rolls from the deli counter. She prefers lobster rolls served warm with butter (Connecticut style), whereas I prefer them served cold with mayo and a little bit of diced celery for crunch (Maine style), and that’s what these were. I ended up eating the vast majority of these, which was fine with me. On our return in 2024, she remembered this was not the way (at least not for her), so she ordered a grilled caprese sandwich, with tomato, fresh basil, fresh mozzarella, and pesto spread on grilled Italian bread, and devoured it with gusto on Mazzaro’s covered patio, despite not liking fresh tomatoes or sandwiches that much. I didn’t even get a photo of it!

This is Mazzaro’s tried-and-true #1 from our 2022 visit: ham, Genoa salami, capicola, mortadella, provolone cheese, Romaine lettuce, tomatoes, onion, roasted peppers, Italian slaw, and oil and vinegar on fresh-baked Italian bread from a wood-fired oven. It’s a magnificent Italian sub, and I say that with pride and authority, since an Italian sub may just be my favorite meal (and is definitely my favorite sandwich).The Italian slaw is no joke, adding a tangy, vinegary crunch to the sub. More places should experiment with different kinds of cabbage slaw on sandwiches.

I had to get another #1 when we returned in 2024, and I asked for this one on a softer hoagie roll to try it a little different. I actually preferred it this way, because my one minor complaint about Mazzaro’s sandwiches is that sometimes the bread is a little burnt on the outside (see above).

If you recognize our familiar plates from dozens of takeout reviews, it’s because I always order these sandwiches and bring them home with me, rather than do the two and a half hour drive on a full stomach. I will enjoy them more in the comfort of my own home, and it gives the intense flavors time to marry and marinate. Usually I bring a cooler when I know I’ll be stopping by Mazzaro’s.

And I can’t go to Mazzaro’s without also ordering a #7 for later. This sandwich is both beauty and beast, with prosciutto di Parma, sweet soppressata, hot capicola, marinated sun-dried tomatoes (one of my favorite ingredients in sandwiches, salads, and sauces), and fresh mozzarella on a ciabatta roll. Both the #1 and #7 sandwiches taste even better after a drive back to Orlando and a night in the fridge.

Here’s my latest #7 from our most recent visit in July 2024. The outside of the ciabatta roll was overdone, but the interior ingredients are so good, the sandwich couldn’t possibly be ruined.

I also brought home three different, interesting salumi, so we could have a little salami as a treat: a bison salami from Angel’s Salumi & Truffles (no truffles for us, though!), a venison, pork, and pinot noir salami from Driftless Provisions, and a “bonfire cider” salami from Short Creek Farms (which I don’t see on their website, so here are all the salami).

The one disappointment for me, even though it sounded like a can’t-miss delicacy, were these prosciutto “chips,” made in house by Mazzaro’s. Prosciutto might be my favorite meat ever, and it is definitely one of the finest things you can make out of pork. However, a major part of its appeal is getting it sliced paper-thin so it almost melts in your mouth, with a pleasant chewiness. These crispy, crunchy strips lost that experience, although fans of crunchy bacon might like them more than I did.

I could have run amok a lot more on this most recent visit, but the relentlessly hangry crowds seriously stress out my poor wife. I resolved to go without her next time, whether I’m coming or going from St. Pete, so I can linger longer without guilt and she can be spared the entire hectic experience.

As much as I appreciate the Italian markets in and around Orlando, there is nothing like a trip to Mazzaro’s, which is why I’ve been recommending it to St. Petersburg locals and tourists alike for years (and even recommending Orlando denizens consider it for a day trip, because it is that rad). Heck, I wish I could pop over there right now, but I’m writing this on a Sunday evening, and it wouldn’t be open anyway. For such a popular place, they have pretty limited hours, so review them in advance so you don’t schlep over there and end up disappointed:

Mon-Fri: 9am-5pm
Saturday: 9am-2:30pm
Sunday: Closed

And if you’re already a “Mazzaro’s Adult” (not quite the same as a Disney Adult, am I right?), let me know what your can’t-miss favorites are for my next visit, whenever that might be.

Ted Peters Famous Smoked Fish (St. Petersburg)

Ted Peters Famous Smoked Fish (https://tedpetersfish.com/) is a legendary landmark in St. Petersburg, Florida, right off the beach. It is a perfect example of a classic “Old Florida” seafood restaurant and smokehouse, the kinds of places that barely exist anymore, but those that remain are both time capsules and treasures. Founded in 1951 and still family-owned and in its original location, Ted Peters conjures up sights, smells, and tastes of a bygone era, but luckily we can still enjoy them today. In fact, just last month, Southern Living magazine (which features some pretty great food writing) included Ted Peters in its list of Florida’s 17 Most Legendary Restaurants. (I have been to five of them and reviewed one other on this blog, Bern’s Steak House.)

I first visited Ted Peters with my wife several years ago, long before I started writing as The Saboscrivner in 2018. But strangely enough, neither of us remembered much about our first visit, aside from that I liked it. I’ve been wanting to return for years, and on a recent weekend getaway to St. Pete Beach, it was my first stop after checking into our hotel and depositing my wife in our room. I brought back a takeout feast, knowing the room had a mini-fridge in case we couldn’t finish everything. But we were both stunned by the portion sizes upon my return — somehow you’d think that would have stuck in my memory when we ate there the first time, but it didn’t. This recent visit was like getting to experience it all again for the first time.

Just so you know, it doesn’t get much more casual than this place. There are plenty of tables on a covered patio, and they can pull down outer walls in case it rains, as it did on the sweltering late June afternoon I showed up there. There is also an enclosed dining room with some rustic decor — wood-paneled walls and stuffed animal heads. I just poked my head in the room but didn’t linger. You can order beer (or root beer) in frosty glass mugs, but it’s a family-friendly restaurant in every way, not some kind of dirty dive (although it was featured on Guy Fieri’s Diners, Drive-Ins, and Dives show).

This is the menu that hangs above the bar, with accurate prices as of June 30th, 2024:

They offer four kinds of smoked fish, all smoked over red oak wood: salmon, mullet, mahi mahi, and mackerel, but mackerel was out of season. Both of our orders came in huge white paper boxes, like the kind of boxes a bakery would send you home with a large pie or cake in. Like I said, we were both stunned back at the hotel when I opened everything up and saw how much fish they give you.

My wife asked for a smoked salmon lunch, which comes with fish, tomato, onion, pickle, and lemon. It was a huge hunk of salmon, hot-smoked to a golden brown color, compared to the delicate pink nova salmon we know and love from a lifetime of bagel breakfasts, appetizing stores, and delicatessens. The hot-smoked salmon was drier and flakier than the tender, thin-sliced nova that melts in your mouth, but it was still really good. You just have to think of it as its own thing — not as salty as nova, but much more oily and “fishy.”
The entire piece had thin, crispy salmon skin underneath that was easy to separate, even with the flimsy plastic fork and knife they included, but we both love salmon skin, so it was a nice surprise treat.

Because mackerel was out of season, I ordered a mullet dinner for myself, and not just because I had a mullet back in 8th and 9th grade. This was a nice piece of fish, even longer than the salmon filet, just not as thick because mullet is a smaller fish. This one reminded me more of the golden smoked whitefish I treat myself to every few years, which I pull apart to make rich, decadent whitefish salad. Like whitefish, mullet is full of long, thin, plasticky, pin-like bones that you have to carefully remove, as well as one long spine that you can pull out in one piece like a cat in an old-timey cartoon. As a result, the mullet was harder to eat in a hotel room due to how messy it is, but we brought a lot home, packed tightly in a cooler with ice, and I made it into some smoked mullet salad back in my kitchen.

Unlike the salmon, you can’t eat the scaly skin of the mullet (the entire underside), so I did what I could to peel it all off, along with the tail, fins, and all those bones. The little sauce containers were a creamy horseradish sauce that had a slight sweetness (not nearly as intensely spicy as the horseradish sauce at Orlando’s beloved Beefy King) and another sauce that was seemingly ranch (that one was for the Swifties), but possibly with some Cajun seasoning added. I brought those home as well and added them to the flaky, deboned mullet (because the meat is also drier than the smoked whitefish I’m used to).

The difference between the lunch and the dinner is that the dinner comes with cole slaw and potato salad, so of course I had to try those! The cole slaw was creamy, crunchy, and refreshing, perfect for cutting through the intensely fishy, oily, smoky flavors and textures.

The potato salad is actually German potato salad, so it is tangy and the slightest bit sweet from being made with apple cider vinegar instead of the standard mayonnaise. It is also rich, smoky, and has a nice blend of soft and crunchy textures from crumbles of bacon. It was served warm, as German potato salad usually is, and it was terrific. I’m so glad I sprang for the dinner instead of the lunch.

I couldn’t go to Ted Peters and not try their famous smoked fish spread, which I definitely did not try on my first visit however long ago. My wife didn’t care for it as much as the salmon and mullet, but surprise surprise, I liked it even more — maybe due to it being less intensely fishy and smoky. The fish (I’m assuming mullet, but it could be a blend) was mixed into a uniform creamy consistency with mayo and sweet pickle relish, adding some sweetness, coolness, and crunch. It reminded me of a really terrific tuna salad with that smoky flavor shining through but not overpowering.
At the restaurant, you can order smoked fish spread with Saltine crackers, but for takeout orders, you just order it by the half-pint, pint, or quart. I got a half-pint, and it didn’t come with crackers, so I had to run by Publix to buy some Saltines. They were fine, but I still contend that anything Saltines can do, Ritz can do better. But my wife loves Saltines, and I wanted to follow the founders’ intent here.

At this point, a couple of you might be lamenting “What if I don’t eat fish?” or “What if I don’t like smoked fish?” Well, first of all, I would probably suggest trying a different restaurant. There are so many to choose from up and down St. Pete Beach and on the mainland, and many are in the good-to-great range. But just in case, I had always read that Ted Peters Famous Smoked Fish serves really tasty burgers, and I had to put that to the test. I’m a cheeseburger guy, and I think American cheese is the best cheese you can put on a burger. But my wife doesn’t like cheese on burgers, so I ordered a plain hamburger with her in mind, just in case any of the fish were “too fishy” for her. When I showed her the plain burger as an option, she said it looked a little sad, plus she surprised both of us by liking the smoked salmon and mullet as much as she did.

Now I like a lot of stuff on a burger (surprise, surprise), so if it looked sad, that’s because it was plain. Since she wanted nothing to do with it, I added ketchup, yellow mustard, and relish (from included packets), the “seemingly ranch” sauce, and lettuce and tomato. It was delicious! It tasted like a burger you’d get at a cookout with that nice flavor from the grill. The bun was your typical squishy white bread bun, not grilled or toasted or anything, but absolutely fine for what it was. Adding American cheese and grilled onions and grilling the bun might have brought this burger over the top, but I have no complaints. If you don’t want your fingers or your breath to smell like smoked fish for hours after dining, like if you’re on a really hot date at Ted Peters, then consider the burger.

Now key lime pie is one of my favorite desserts ever, but my wife doesn’t share my love for it. I was all ready to skip the tempting key lime pie on Ted Peters’ menu for the second time, but it was actually her idea to order a slice. Of course I did not argue! It was nice and tangy, an ideal dessert for balancing out smoky, rich fish, but the crust was rather crumbly and a bit bland. Rather than the standard moist graham cracker crust, it might have been made of shortbread or even ‘Nilla Wafers, that mainstay of Southern-style banana pudding. (When I was a little Saboscrivner, before I spent 15 years working for a Catholic law school, I used to think the “wafers” consumed during Catholic mass were ‘Nilla Wafers.)
I would definitely recommend it anyway, since key lime pie is Florida’s official dessert (or should be), and it does go so perfectly at the end of a meal like this. But this is a rare occasion where I might give the edge to the Publix bakery, and I would be remiss if I didn’t credit the award-winning baker Evette Rahman of Sister Honey’s Bakery in Orlando for making the best key lime pie I’ve ever had in my life.

So anyway, Southern Living is right on about this place. And if you don’t believe me and don’t believe them, my friend and role model Amy Drew Thompson, the food writer for the Orlando Sentinel, is a fellow fan of Ted Peters Famous Smoked Fish, and she definitely knows what she’s talking about. But hopefully you can see from my words and pictures that Ted Peters is a unique experience, something that is all too rare in Florida and almost nonexistent anywhere else. After our most recent visit to St. Pete Beach, I said again what I’ve said before, that if I had to live anywhere in Florida that isn’t in or around Orlando, the St. Pete/Tampa area would be it for me. My wife and I love St. Pete Beach for short little weekend getaways, but it would totally be worth a day trip from Orlando just to take in a taste of timeless Old Florida at Ted Peters Famous Smoked Fish. Eat on the patio, spring for the dinner so you can have German potato salad and cole slaw, get your hands a little dirty, raise a frosty mug, and be glad that after all these decades and generations, the crew at Ted Peters still smokes fish every day.